Acupuncture clinic created to promote Chinese medicine to the general public. Services including acupuncture, tuina, cupping, herbs, etc.

At Santa Cruz CORE, we have a passion for what we do. We make an effort to spend significant time and energy with each patient to ensure their needs are met. For us, it’s more than just acupuncture; our acupuncturists work with multiple healing modalities during an acupuncture session to get you feeling better. Working to create positive change in the body, we use a combination of needling, moxa, gua sha, cupping, ear seeds, massage, and Tai Chi and Qi Gung. Each individual is treated as such, an individual with an unique body and we use our various tools to create the most healing we can in each session.

Our Clinic is a full-featured Acupuncture wellness center. True Acupuncture Phoenix specializes in treating pain, depression, stress, anxiety, women’s health and men’s overall health. If you experience persistent discomfort, pain, fibromyalgia, allergies, major depression, anxiety, infertility and exhaustion; or if you would like to lose weight, stop smoking, as well as live a healthier, more productive as well as energetic life; we offer a safe, effective and drug-free alternative.

In Phoenix Arizona Pain is most often treated with opioids, it is our goal to help patients to reduce or even come off of pain killers. Acupuncture does this by helping to regulate pain sensitivity and the nervous system in the body.

Chinese medicine and acupuncture boosts health and well-being through acupuncture, herbal medicine, and therapeutic bodywork. Our mission is to cultivate the unfolding of your radiant health by encouraging your innate healing potential. Gentle, yet effective treatments are focused on your individual concerns, whether they be healing from an acute injury or chronic pain, immune enhancement, women’s health (including fertility and pregnancy), stress relief, or emotional balancing. By harmonizing mind, body, and spirit, our treatments help you feel revitalized and refreshed.

Pam practices a unique, holistic and compassionate approach to Traditional Chinese Medicine (TCM). She has extensive experience in the field of pain management and has siixteen plus years of practicing TCM.


In addition to acupuncture, she skillfully integrates the use of herbal remedies, moxa, cupping, therapeutic massage, guided meditation, and other modalities. Pam is deeply committed to supporting each client on his or her journey back to health, with proven success.

Kim E. Reid is a Florida licensed acupuncturist, having graduated from The Atlantic Institute for Oriental Medicine in Fort Lauderdale, FL with a Bachelor's Degree in Health Sciences and a Master’s Degree in Oriental Medicine. She is also licensed to practice Acupuncture Point Injection Therapy in the state of Florida.

In addition to her years of standard clinical experience, Kim was lucky enough to be chosen to practice Acupuncture internationally while working for Carnival Cruise Lines and Holland American Cruise Lines. "The most amazing thing about working on the ships, was that I was able to treat a wide variety of diseases. Just by the diverse nature of the guests on-board, I saw patients from all walks of life who sought my services for diabetes, fibromyalgia, erectile dysfunction, shoulder pain, low back pain, restless leg syndrome, stress and anxiety and much more."

In additional to her clinical work, Kim has delivered hundreds of informational seminars helping to educate people who would otherwise never have tried Acupuncture, "my biggest reward is watching someone who walked into the seminar doubtful and afraid of acupuncture but deciding to take a chance and try it for the first time. There is no greater honor than to have someone have such trust in you and your abilities to help them heal. But I have to tell you, the biggest reward was watching these people get up off the table relaxed, amazed and feeling better; no longer doubtful about Chinese Medicine and its power to help heal the body."

Kim is a dedicated professional and is passionate about Chinese Medicine. In addition to the many modalities practiced by Chinese Medicine, Kim is a firm believer in the medicinal effects of Herbal Medicine. During your visit with Kim you can expect a recommendation of a Herbal Formula that will assist you on your healing journey.